![]() ![]() Scalable Conversations: Use Twilio’s APIs to engage in 1:1 conversations, group texts with up to 1000 people, or mass campaign texts to even larger groups.Cross-Channel Support: Twilio APIs allow customers and agents to interact via the customer’s preferred messaging channel–live chat, SMS, WhatsApp, or Facebook Messenger.Delivery Notifications: Link your SMS API with delivery software to provide customers with self-service, two-way interactive delivery status, and tracking notifications.Twilio Conversations API provides a single API for back-and-forth (two-way) agent-customer messaging via in-app live chat, SMS and MMS, WhatsApp, and Facebook Messenger. Twilio’s Programmable SMS Messaging API enables one-way messaging through SMS, MMS, or WhatsApp with features like analytics, automatic rerouting, customer opt-out, international shortcodes, and multichannel messaging campaigns. Here, we’ve reviewed our favorite SMS API providers. Bulk texting and SMS rich media marketing sequencesīest SMS APIs to Send Messages to Your Customers.REST APIs are a secure type of API that are independent of previous or future actions.ĬPaaS (Communications Platform as a Service) providers sell the necessary platform and code to integrate their SMS APIs into your existing application, unlocking SMS capabilities like: APIs are included in SDKs, which are more complete developer tools including code libraries, testing tools, and debuggers. You likely also hear the terms “SDKs” (Software Development Kit) and “REST APIs” (Representational State Transfer) when researching SMS APIs. Note that SMS APIs include protocols that allow different devices to communicate via text.įor example, the Short Message Peer-to-Peer (SMPP) protocol enables SMS texting between mobile phones and applications over the Internet. ![]() Once this passage is established, your existing applications have the ability to send/receive texts with programs they were previously incompatible with–and your developers didn’t have to write countless lines of code or rebuild your existing app from the ground up. Think of APIs as the “middle man” that creates a “safe passage” for digital data to travel between applications and web servers. SMS APIs create an interface containing pre-written lines of code and API documentation that establish rules for how two applications with different transmission protocols can exchange data. Here’s the list of the best SMS API providers you should consider:Īn SMS API is set of software protocols that establish an SMS gateway between two separate existing applications, websites, or software programs, enabling text message communication between them. This article outlines SMS APIs: what they are, how they work, their benefits and use cases, and the best CPaaS providers that have them. However, these solutions can be expensive, and–especially if your team needs only one additional capability, like text messaging–you’ll end up paying for features you won’t use.Īn SMS API (Application Programming Interface) eliminates the need for teams to switch to an entirely new platform just to be able to text customers.Ĭommunication APIs provide developers with the necessary code and documentation to integrate individual, a la carte features into existing business applications and software. All-in-one business communication software offers the convenience of providing instant, simultaneous access to new channels and advanced features on one bundled plan. ![]()
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